Our Team

Scott Goodwin, MPA, EFO, CFO


Scott has over 30 years experience in fire service, both in management and on the fire ground. He is currently President and Chief Executive Officer of Scott Goodwin Associates; the Company’s mission is to provide live and online training to the fire service.

Prior to this, he was a Company & Chief Officer for more 20 years and was responsible for training, operations, and administration.  He has been the incident commander on thousands of incidents. He has earned an Associates Degree in Fire Science, a Bachelors Degree in Administration, and a Master’s Degree in Public Administration. Scott has also attended the Senior Executive in State and Local Government Program at the Kennedy School of Government, Harvard University and holds an Environmental Management Certificate from the University of California, Irvine.

Scott is a former Paramedic, a certified Company Officer, Chief Officer, Hazardous Materials Specialist, Urban Search and Rescue Regional Task Force Leader, Graduate of the National Fire Academy Executive Fire Officer Program and is Designated as a Chief Fire Officer by the Commission on Professional Credentialing.

Over the course of his career, he has developed hundreds of Company and Chief Officers who are leaders of the fire service today.

Billy D. Hayes

Vice President of Sales and Marketing

Billy D. Hayes has recently served as the Chief Program Officer for The National Center for Fire and Life Safety and previously as Vice President of University Relations for Columbia Southern University in Orange Beach, AL, the Director of Community Affairs for the District of Columbia Fire and EMS Department and as the Fire Chief and Emergency Management Coordinator for the City of Riverdale in Clayton County, Georgia where he served for eight of his twenty-six years in fire and emergency services. In addition, he served as the State Educator for the Georgia Insurance & Safety Fire Commissioner’s / State Fire Marshal’s Office and as a Firefighter / Paramedic and Assistant Fire Marshal for the City of Morrow Fire Department in Clayton County.  He has held certifications as a firefighter, paramedic, and instructor in various fields.


He is a graduate of Georgia Military College and Columbia Southern University with a Bachelor’s degree in Organizational Leadership and pursuing a Master of Business Administration from Columbia Southern University. He also is a graduate of the National Fire Academy’s Executive Fire Officer Program, Leadership Clayton, the Atlanta Regional Commission’s Regional Leadership Institute, and has a Certificate in Local Government Management from the University of Georgia’s Carl Vinson Institute.  He served as an adjunct instructor for the Georgia Fire Academy and is a current adjunct instructor with the Alabama Fire College, and has participated in many course developments.  Furthermore, he speaks across the nation and has been published in multiple trade publications on fire service and leadership topics and is the author for the chapter on Public Fire and Life Safety Education in the 7th edition of the Fire Chiefs Handbook.


He is a Past-President of the Metro Atlanta Fire Chiefs Association, Past-Chairman of the Board for the Georgia Firefighters Burn Foundation, Past-President of the Georgia Public Safety Educators Association, past Coalition Leader for Clayton County SAFE KIDS, past-Chair for the Leadership Clayton Board of Advisors, and is the past-National Advocate Manager of the Everyone Goes Home program through the National Fallen Firefighters Foundation.  In addition, he holds membership in the International Association of Fire Chiefs where he is a member of the Life Safety Section, the Health, Safety, & Survival Section, Executive Fire Officer Section; International Association of Emergency Managers; International Society of Fire Service Instructors; American Marketing Association; and the Society for Human Resource Management. He currently serves on the Alabama Public Safety Leadership Academy Advisory Board.



Michael Bailey

Director of Business Development

Michael Bailey has been in the fire service for nearly 20 years. He has earned certification in the California State Fire Marshal Certification system as a Chief Fire Officer, Fire Officer, Prevention Officer ll, Fire Instructor ll, Fire Investigator ll, Fire Inspector ll and Public Education Officer.

Mike has also been recognized with the following awards, “Volunteer of The Year” Award 2011;  “Safety Employee of the Year” 2011; Firefighter of the Year 2011; “Unsung Hero Award” Year 2010; “Safety Employee of the month”; “Extra Mile Award”.

His responsibilities with SGA are to provide support to students and hosting agencies, to ensure a problem free registration and meet the course delivery needs of the fire service.

Amanda Alaniz

Director of Administrative Services

Amanda has over 15 years experience in customer service. She is currently the Director of Administrative Services of Scott Goodwin Associates; the Company’s mission is to provide training to the fire service.  Her responsibilities are to provide administrative support to students and staff, to ensure a problem free registration and course delivery process.

Joe Cluchey, EFO

Senior Associate

Joe Cluchey recently retired as Fire Chief after over thirty-three years of progressive fire service experience with the South Elgin Fire District, including the last eleven years as Fire Chief.  He currently works as the Operations Section Chief for MABAS-IL, which is the statewide mutual aid system.

In addition to his department responsibilities he formally served as the department chair of fire science for McHenry County College, and has over twenty-five years of training and instructor experience. In 2012, Chief Cluchey was awarded the MABAS-IL President’s Award for “Sustained and Unselfish Contributions” on behalf of MABAS-IL

His educational background includes: an Associates Degree in Fire Science from Elgin Community College, a Bachelor of Science in Management from Southern Illinois University, and is a graduate of the prestigious National Fire Academy Executive Fire Officer Program.

Mr. Cluchey was previously the Department Chair of Fire Science at McHenry County College, and is currently an adjunct faculty member at Elgin Community College in addition to McHenry County College.  He has also been a presenter at local; regional; state; and International conferences regarding Emergency Operations and Preparedness where his very interactive style of teaching mixes humor and serious subject matter that keeps students interested and engaged.

For the past several years, Joe has served as an employee and consultant in the field of Emergency Preparedness; Response Planning; and Coordination.   Joe is also a Certified Assessor for initial hiring and promotional assessment processes.

John Cermak, MA, EFO, CFO

Senior Associate

John Cermak has served over 25 years in the fire service as a paid professional firefighter currently a Fire Chief in the State of Washington.  Operationally, he has been in training for eight of the thirteen years assigned as a captain and four out of the seven years as a chief officer.  He served as a Strike Team Leader in Region 1, Area C and USAR Task Force Leader on Office of Emergency Services Regional Task Force 4.


John has obtained a Master’s of Science in Emergency Management, a Bachelor’s of Science in Vocational Studies, and an Associate’s of Science in Fire Science. Recently, he completed the National Fire Academy Executive Fire Officer Program. John maintains his National accreditation as a Chief Fire Officer, two terms, through Center for Public Safety Excellence and Institution of Fire Engineers.


With a background in construction as a general contractor and fire prevention, John was an adjunct instructor at Mt. San Antonio College for over twenty years, teaching Fire Prevention and Building Construction relating to the Fire Service. He is also an adjunct instructor with Rio Hondo College where he was responsible for the ladder section of the basic fire academy, truck academy cadre, and officer curriculum. John has a background, both in the public and private sector, as an expert witness and fire investigator achieving Level II certification that affords him the opportunity to facilitate classes in Fire Investigation for the Bakersfield Community College.


Volunteerism is important in the fire service. John served as a board member on the California Fire Chief’s Training Officer’s Association as a Vice President and President while simultaneously serving as the treasurer for the Training Officer’s Symposium. At the request of the National Fallen Firefighters, John attended a grief management training for children as part of the Comfort Zone Camps for children of Fallen Firefighters and is prepared to respond to requests for assistance as necessary.


David Goodwin


David is currently a Firefighter Paramedic in Southern California. He has had the opportunity to be at the wrong place at the right time several times in his career. The most recent event earned him the Medal of Valor. David is a California State Certified Fire Fighter I & II, California State Certified Fire Officer and a National Registry Certified Paramedic. He holds an Associates Degree in Fire Technology and is currently working towards a Bachelors Degree.

His responsibilities with SGA are to provide current and effective technology to students and staff, to ensure a positive and fun learning experience.

Scott Rounds, Phd. EFO


Dr. Scott Rounds is committed to shaping organizational attitude, systems and structures to produce a superior product. He support in shaping complex organizations using strategic planning, community involvement, strong employee training and development programs. Scott’s passion and focus of study is formation of high performance teams based on sound values and dedicated to sustained success in achieving their mission.

Scott served as the Assistant Town Manager and Director of Public Safety for the Town of Buckeye. Additionally, Scott previously served for twenty-one years with the City of Chandler Fire Department during a period of explosive growth. He retired at the rank of Shift Commander, Battalion Chief. Scott came to Buckeye in 2003 as a Battalion Chief for the Buckeye Fire Department.

In 2004, he was named Fire Chief, and in 2007, Scott was named the Assistant Town Manager and Public Safety Director. One of Scott’s first initiatives as Assistant Town Manager/Director of Public Safety was to form PSEP (the Public Safety Executive Partnership), an innovative organizational structure that combines Fire, Police, and Public Works into one team.

Scott continued his education an earned a PhD from the University of Phoenix.  Dr. Rounds currently holds the position of Vice Prevost at Columbia Southern University, Orange Beach Alabama.

Brett R. Bowman, MA, EFO


Brett Bowman has over 35 years of experience in both the career and volunteer fire and EMS service. He is the Fire Chief of Manassas Fire Department, in a rapidly growing jurisdiction.  Chief Bowman has attained a Masters of Public Administration degree, is a graduate of the National Fire Academy’s Executive Fire Officer Program and is a Certified Chief Fire Officer by the Commission on Professional Credentialing. He currently serves on the Board of Directors of the International Association of Fire Chief’s Safety, Health and Survival Section. He is a Trustee on the Board of Directors of the Virginia Fire Chiefs Foundation. Chief Bowman is an Adjunct Professor for the University of Richmond and a member of the United States Branch of the Institution of Fire Engineers.